In branded content, the norm is for any featured celeb musician to provide the music. So when Marc Jacobs gave a nod to Boy Harsher and their coldwave banger “Motion” for their Pre-Fall 2023 campaign featuring SZA, it was a refreshing rarity- an expression of artistic vision rather than an expected through-line. It was a pleasure to get to work with the brand again and to negotiate the deal for this deserving electronic duo’s track.
Watch now: https://vimeo.com/832693106